2012 Hospitality Dashboard Tools – Manage Your Online Reputation!

The Hospitality Industry is much like other industries in terms of technology, social media and marketing.  The challenge is to maintain a social presence, build a reputation, manage your brand and of course generate leads that results in sales.

Let’s not forget the everyday challenges of managing a sales department, prospecting for new business, reporting, outside sales calls and monitoring the competition. All in a days work……right!

The Hospitality Industry has realized the value of social media as a form of marketing, branding and building an online presence.
However the technology to accomplish those tasks along with being able to engage prospects and generate leads has not kept up the pace with the growth of the social media. Until Now!

Manage your Brand - Build your Reputation

Our platform allows the Hospitality Industry to manage their online presence on all the social media site and industry sites using a single dashboard.  The days of going from website to website to engage customers, respond to guest comments and understand your market penetration is a thing of the past.

In the business arena technology reigns king. We are able as marketers to generate reports in real-time that accurately reveal the market position of each hotel we compete with.  Now we can proactively manage rates and inventory based the market tends instead of reacting when it’s far too late to capitalize on the demand.

60% of shoppers state that they search online and view comments prior to making a purchase.  They went to say those reviews often dictate whether or not they will ultimately purchase a product or service.

When it’s that obvious that consumers take the time to research and read reviews and responses, it just make dollars and cents to make certain our online reputation amongst our guest and prospected is ranked high in the eyes of those who are shopping for our product or service.

Our IT professionals are leading the market in GRI – Global Reporting Initiatives.  Our dashboard allows us to not only view our guest comments, but the guest comments of our competitors.  So turning our competitors negative comments into leads that results in sales in basically a no brainer…………priceless!