Hotel Semantic Reviews – Yeah or Nay

Semantic Reviews, an assessment of whats being said on the internet about your hotel.  It’s either positive or negative.  Our technology team offers a web-based analytical tool that allows hotels to aggregate, organize and manage their online reputation and brand on the leading social media and industry websites.  What’s priceless about our team is that they can upgrade and customize a dashboard to include the hotels brand guest survey sites.

Our semantic analysis report determines if the comments and content is negative or positive, ranks them and then provides a detail report about the content.  The information can be compiled to include the competitor hotels if desired, and of course you want that information.  The changes in your guest scores can be tracked giving you a visual progress report of your service improvements.

measure your performance on OTA's - Review Sites

These results dictate the how you will respond and engage your customers and prospects. 

Regardless if it’s a positive or a negative review its important to respond.  Shoppers read these reviews and pay as much attention to the management response as they do the comments that are posted by the previous guests.  Studies show that shoppers are interested in making certain the hotel management will address and acknowledge their issues and concerns.

From a sales perspective it’s advisable to include the reviews of your competitor in your semantic analysis.  What better way to generate leads than to prospect for clients who are using your competitor hotels.  Regardless if the reviews are positive or negative, it’s a lead that may result in future business.  After all that’s what sales is all about LEADS!